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Vehicle and jewelry showrooms decked for Dhanteras in Bokaro

Bokaro: The vehicle and jewelry showrooms are decked for Dhanteras which falls on Thursday. This year jewelers are expecting a huge business of yellow metal, while automobile showrooms in town are all set to deliver more than 1500 vehicles on the auspicious day.

Markets saw a huge rush of residents for Dhanteras and Diwali. The automobile market in Bokaro is alone expecting to do business of more than 10 crores rupees in this festive season.

Some of the automobile showrooms in the town finds that the demand for vehicles in these Dhanteras is more than the past years. But the manufacturing companies failed to supply as per their demand. Their production was affected due to Covid-19 in lockdown.

In many of the showrooms, demand of vehicles has shot up more than the actual supply. The customers to ensure delivery of vehicles on Dhanteras have made the advance bookings a month ago. Till yet more than 600 cars and 900 two-wheelers have been booked in advance in different showrooms including Maruti, Tata, Hyundai, Hero, Honda, TVS and others for delivery on Dhanteras.

Cars parked in a ground for delivery in Dhanteras in front of Hindustan Auto Agency in Sector-4 of Bokaro.

Manish Bansal, owner of Hindustan Agency, a Maruti Showroom, said they received 493 advance bookings for cars in this Dhanteras. “We are struggling to deliver cars as per bookings, but due to less supply from the company we can only deliver 250-280 cars. The demand for Breeza, Ertiga and Desire are more than others”.  Their other showroom of Hero motorbike in Chas, has also received around 500 advance bookings for motorbikes till yet for Dhanteras.

Shree Hyundai Automobiles, too, has a good number of booking of cars for Dhanteras. An officer said that on Dhanteras they have received good advance booking for cars. Another showroom of Honda, claimed that the booking for motorbike has flooded for Dhanteras. They have about 200 advance bookings for motorbikes.

Like automobiles, the gold merchants also believe the jewelry shops in the district will do business of more than Rs 10 crores on Dhanteras. The jewelry shops in the town have come up with lucrative offers to attract customers. Many people have made token purchases of gold and silver jewellery for Dhanteras.

“Jewelries made of gold, specially containing hallmarks, are more in demand. Besides, the sale of diamond jewelries is also high. We are prepared for Dhanteras,” said Suresh Kumar, proprietor of Trimurti Jewelers.

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